The European cold chain market is projected to grow by USD76.8bn between 2024 and 2028, advancing at a compound annual growth rate of 12.5%, according to new research from Technavio.
This growth is being driven by the increasing adoption of RFID technology in logistics operations and the integration of Internet of Things (IoT) solutions across the cold chain network.
The expansion reflects growing consumer demand for temperature-sensitive products, particularly in the food and healthcare sectors, coupled with the rise of e-commerce and organized retail. The market is seeing significant technological transformation, with RFID, automation, and cloud computing solutions enhancing warehouse management and inventory accuracy across the supply chain.
Temperature-controlled infrastructure, including specialized warehouses and cold-insulated transport vehicles, forms the backbone of this growth, supporting the distribution of perishable goods ranging from fresh agricultural products to pharmaceutical drugs. The healthcare sector, in particular, requires stringent temperature controls for maintaining the efficacy of medical vaccines and pharmaceutical products.
The integration of IoT technology is revolutionizing the sector by enabling remote monitoring and control of temperature settings in vehicles and warehouses. This connectivity allows enterprises to analyze performance data in real-time, optimizing operations and reducing costs while ensuring product quality.
Market entry requires substantial investment in infrastructure, including land acquisition, building construction, cooling machinery, and regulatory compliance measures. However, these investments are increasingly viewed as essential for companies looking to minimize product spoilage, ensure quality assurance, and meet stringent food control regulations in the expanding European market.
Find out more at: https://www.technavio.com