The first-ever comprehensive, data-driven report from Conagra Brands, Future of Frozen Food 2024, looked at how the USD78bn United States frozen food market may change in 2024. Trends included flavors inspired by around the world, a rise in breakfast foods, and more.
Future of Frozen Food 2024 identified five trends in the U.S. frozen food market by utilizing the demand science expertise of Conagra Brands, extensive social media trend predictors from Black Swan Data, robust sales data from NielsenIQ, and in-home consumption behaviors from Circana’s National Eating Trends.
The world’s largest frozen food market is by far located in the United States.4 Eight out of ten Americans prefer frozen food at least once a week, and the majority eat it four times a week on average.5. Nearly half of Americans now own at least one secondary freezer, and over half always keep frozen food on hand, particularly veggies.3.
According to the latest survey, the top three categories in terms of dollar share are seafood, sweets, and prepared foods (which include meals, handhelds, and appetizers). The study also looked into the tastes and eating patterns of different generations with regard to frozen food, including Gen Z, Millennials, Boomers, Gen X, “empty nesters,” and older couples.
“The frozen food industry, which began with our own Clarence Birdseye over a century ago, will continue to evolve with product innovation, flavor experimentation and changes to how and when people want to enjoy frozen food,” said Bob Nolan, senior vice president of demand science at Conagra Brands. “Unlike conventional consumer surveys or online polls, we leveraged our Demand Science team to dive deep into data and other insights, unearthing tastes and experiences for the year ahead.”
Find out more at: https://www.conagrabrands.com