Consumers Look for Cleaner Ingredients

Plant-based ingredients are becoming increasingly popular in frozen pizza, and this shift in customer preference is having a significant impact on the competitive environment. It is a development that has been experienced by many categories in recent years, so the fact that the use of components derived from plants is becoming something that is considered rather typical should not come as a surprise. However, the incorporation of plant-based pizza into popular culture is taking a variety of shapes, most frequently in the toppings that are employed.

The global market for frozen pizza generated USD17.3bn in 2020 and is projected to reach USD39.3bn by 2031, representing a compound annual growth rate (CAGR) of 7.96% from 2022 onwards. According to a report by Allied Market Research, the growth of the global frozen pizza market is driven by an increase in consumers’ awareness of the importance of maintaining a healthy lifestyle, an increase in disposable income, an increase in the standard of living, and an increase in the number of large retail chains.

In addition, major market participants are putting money into research and development to create more advanced freezing technologies. This, in turn, is creating new potential for the expansion of the market in the years to come. According to the type of crust, the standard thin crust segment held the greatest market share in 2020, accounting for more than three-fifths of the worldwide frozen pizza market. It is anticipated that this segment will continue to maintain its leadership status during the forecast period. In addition, the same market category is anticipated to exhibit the highest CAGR of 8.0% between the years 2022 and 2031 as a direct result of its lower calorie content in comparison to that of other frozen stuffed and deep-dish pizzas.

In search for the perfect ingredients

There is a substantial number of companies that are riding the clean, free-from trend when deciding on the ingredients list. For instance, a new line of Protein Pizzas has been introduced by Clean Eatz Kitchen. The new pizzas are made with a cauliflower crust and are available in Cheese, Pepperoni, BBQ Chicken flavors, Bacon Cheeseburger, and Chicken Supreme. The pizzas are topped with part-skim mozzarella cheese, homemade tomato sauce, and other ingredients. Pizzas typically include 20g of protein per dish and are gluten-free. Also choosing the cauliflower crust is Marco’s Pizza, one of the first QSR pizza brands to offer such a crust as part of its standard menu offering. The gluten-friendly alternative is a health-conscious option with the same flavors. “We focus on delighting the pizza lover and furthering the overall love of pizza,” said Chris Tussing, chief marketing officer at Marco’s Pizza. “We’re proud to be the first QSR pizza brand to offer customers a delicious Cauliflower Crust option for those with a healthy craving for new tastes as well as those with specific dietary needs.”

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