Del Monte Reveals New Veggie Snacking Range


Del Monte unveiled a new snacking range called Veggieful Bites for the U.S. market. Mixing vegetables and baked in a crust with cauliflower, Veggieful Bites is available in three flavors: Broccoli & Cheddar, Spinach & Feta, and Veggie & Mozzarella.

Veggieful Bites contain a full serving of vegetables in every five bites, providing 9g of protein, and are made with cheese without artificial preservatives or flavors. Crafted with whole wheat and cauliflower crust, the dough is what sets them apart from competitors, the company says.

“We are excited to grow the frozen snack category with Veggieful Bites to revitalize the notion that nutrition and great taste can coexist in the frozen aisle. Del Monte first and foremost keeps consumers’ ever-changing needs in mind when developing new products. In a fast and mobile world, we envision Veggieful Bites as a delicious and nutritious option that can be everyone’s first choice for a party snack, holiday appetizer and more,” said Liam Farell, VP of brand marketing for Del Monte Foods.

Veggieful Bites is the third of Del Monte Foods’ new snacking products to be released this year, following Fruit Crunch Parfait and Bubble Fruit.

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