Eathos, a new brand of frozen food hits the store shelves this fall. Eathos brings a fresh spin on traditional Italian comfort foods with five vegetarian entrees and four plant-based vegan recipes, all imported from Parma, Italy.
The Eathos team from California partnered with a family-owned, third-generation Italian company to create a line of frozen entrees that embraces the ethos of both Italy and America, pairing old world traditions with recipes designed for the modern palate, a company statement reads. Gene Grant, brand director of Eathos, says the new brand capitalizes on the trend toward meat alternative options while maintaining the flavor profile that comes directly from traditional Italian recipes.
“Italy has an authentic culinary ethos that is hard to match,” Grant said. “We collaborated with our friends, partners, and chefs in Italy to create a family of plant-based and protein-rich meals that do not sacrifice any of that wonderful old-world flavor.”