GoodPop Frozen Pops, leader in the better-for-you frozen treat category, celebrates World Vegan Day, November 1, with double-digit sales growth after reformulating its products to be 100% plant-based a year ago. To meet consumer demand, GoodPop is announcing new ways to get its product in the hands of people seeking plant-based options, according to a press release.
The growth rate for the US plant-based food market more than doubled in 2020, as sales surged 27% to USD7bn, according to the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI). According to SPINS data, plant-based novelties (any treat on a stick, cone or sandwich) has grown this year by 35%, rapidly gaining share of the total novelties category.
With shoppers looking for more plant-based options than ever before, GoodPop saw expansion into Costco, Kroger, and Publix, and continues to provide new opportunities for consumers to experience its frozen treats. In addition to its e-commerce and Amazon launch earlier this year, GoodPop is now available via Instacart and Amazon delivery via Whole Foods Market and just announced on-demand delivery in 30 minutes or less through its GoodPop Shop.
“The good in our name isn’t just about the ingredients we use or the way our products taste, it’s an integral part of GoodPop’s mission to use our frozen treats as a vehicle to do social and environmental good,” Daniel Goetz, CEO and founder, GoodPop said. “As we continue to grow and make our products available to more people, it’s encouraging to see mainstream audiences embrace a plant-based lifestyle. We’re grateful for all the partners and people that are helping to share our mission to create positive change in the world.”