Together with the Rainforest Alliance and other members of the Global Roundtable for Sustainable Beef (GRSB) The Frozen Butcher has launched the first European beef product with this iconic frog seal: A frozen burger produced with 100% Brazilian beef from Rainforest Alliance Certified™ farms. This unique burger was presented at the Anuga food fair in Cologne.
The burgers were presented to Ruaraidh Petre, Executive Director of the GRSB, and Fernando Sampaio, Executive Director of Brazilian Beef Exporters Association and chairman of The Brazilian Roundtable on Sustainable Livestock.
Ruaraidh Petre: “We are delighted that these GRSB members are taking this initiative to demonstrate sustainable production practices in Brazil, and hope that it will stimulate others to our vision of an environmentally sound, socially just, and economically viable industry.”
Fernando Sampaio: “It’s an incredibly important moment for the Brazilian beef value chain. It’s a clear sign from the market to our producers, about the expectations of consumers. And it’s a sign from Brazil to the market showing that change is possible, and that we can successfully produce and at the same time preserve our environment.”
The Frozen Butcher Beef Burger made from 100% Rainforest Alliance Certified™ beef is winner of a ‘Anuga taste15’ in the category Frozen Food. Anuga, the world´s leading food fair for the retail trade and the food service & catering market. So that’s a real honor.
Marco de Jong, Quality & Sustainability Manager of Zandbergen World’s Finest Meat:
“Consumers are increasingly committed to buy sustainable products that have been produced whilst take in account important issues like the reduction of the carbon-footprint, animal welfare and prevention of deforestation. We hope that our joint efforts will lead to more certified farms in the near future.”
Mathias Almeida, Sustainability Manager at Marfrig Beef:
“Marfrig Global Foods, as the first beef producer in the world to have a Rainforest Alliance certified production unit, is thrilled to be a part of the process to offer a sustainable product with a positive impact in the whole supply chain up to the final consumer. Our partnership with Zandbergen World’s Finest Meat is an important reinforcement of our commitment to good environmental practices and concern for the animal welfare in beef production.
Nico Roozen, Managing Director at Solidaridad Network:
“With a total of 200 million cows, Brazil has the largest herd in the world, with huge social and environmental consequences. Solidaridad thinks that initiatives of companies in the sector are crucial for improvement and hopes that this step will be followed by other companies”.