Exclusive Interview: Get Ready for Private Labels!


In this exclusive interview, PLMA’s President, Brian Sharoff, talks about this edition of PLMA – World of Private Label trade show, taking place in May, in Amsterdam. From trends to evolution of the category, through specific frozen foodstuffs to be showcased at the event, these are some outlines of what trade visitors can look forward to next month

By Dan Orehov

How will private label frozen food be represented at this edition of the PLMA trade show, compared to previous ones?

Frozen food has always been very important to private label in general and to PLMA’s annual show. This year, there will be more than 670 frozen and fresh exhibitors in the show. This is an increase over 2016 and consistent with last year’s participation.

What will be the highlights of this year’s event, in terms of innovation and all-around program?

The show will present more than 4,600 exhibit stands, which is the largest private label show we have ever organized. The large size of the reflects the increasing popularity and sales of private label across Europe and the growth of private label in Asia, Africa, South America and the Mideast.

How has own-label frozen food been evolving in the past year and what are some of the main standouts?

Own label is growing more important as consumers look for greater convenience in the preparation of daily meals. Frozen foods also continue to provide a growing alternative to dining out, which has become costly and time-consuming. Finally, frozen foods are positioned better for millennials who want flexibility in their eating habits. Specific categories which are reflected in the show included frozen vegetarian ranges and dietary/slim lines. Many examples of frozen foods can be seen at PLMA’s Idea Supermarket, located in the Elicium Hall between Europa and Holland Complexes.

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