Farm Frites has introduced a new addition to its frozen potato portfolio with the launch of Urban Fries, a boldly seasoned fry designed to meet the tastes of modern consumers and the practical needs of foodservice operators.
According to the company, Urban Fries are seasoned with paprika, onion, garlic, and chili powder, offering a bold flavour profile that aligns with current preferences among Gen Z and Millennial consumers. The fries feature a crispy coated exterior and are promoted as an ideal pairing for street food staples such as burgers, falafel, tacos, BBQ dishes, and plant-based bowls.
“With their bold taste and added crunch, Urban Fries are made to match your street food favourites,” Farm Frites states on its official website.
Positioned as a versatile premium side, the product is intended both as a standalone fry and as a base for loaded fries with various toppings and sauces. While they work well with traditional condiments like ketchup and mayo, Farm Frites highlights their suitability for more contemporary pairings such as chipotle, za’atar yoghurt, or sweet & sour jalapeño.
The fries are also engineered for operational performance: they are ready in three minutes, maintain their crispiness for longer thanks to their coating, and are suitable for deep fryer, oven, and air fryer preparation. This makes them well-suited to modern foodservice environments, particularly delivery and takeaway platforms, where consistency and temperature retention are critical.
Urban Fries are also 100% vegan and gluten-free, meeting increasing demand for inclusive menu options.
While the product has been publicly launched via Farm Frites’ website and social media, availability may vary by region.
Find out more at: https://www.farmfrites.com/