Globally, the number of food products displaying ethical and environmental on-pack claims more than doubled between 2008 and 2012, demonstrating an increased focus on sustainability. In 2012, 12% of products launched globally featured ethical and environmental claims, compared to 4% of products launched in 2008.
Sustainable claims play a strong role
Looking at the European frozen food market in particular, ethical and environmental claims have a strong role to play on-pack, with environmentally friendly package claims found on 11% of frozen food product launches, and environmentally friendly product claims featured on 5% in 2012. This is compared to the European chilled food market, where the ‘environmentally friendly package’ claim is the...