Focus on Sustainability: The UK Is the Sustainability Star

Source: Mintel

Globally, the number of food products displaying ethical and environmental on-pack claims more than doubled between 2008 and 2012, demonstrating an increased focus on sustainability. In 2012, 12% of products launched globally featured ethical and environmental claims, compared to 4% of products launched in 2008.

Europe leads the way in terms of products featuring sustainability related claims, with the region accounting for almost half of all global food launches featuring ethical and environmental on-pack claims in 2012. Products launched with ethical and environmental claims in the UK alone accounted for one in five global launches, and just over two in five European launches in 2012. This puts the country into the spotlight as a star performer on the global stage in terms of sustainable practices, and sets high standards for other countries to follow. In Europe, France and Germany follow the UK in terms of use of ethical and environmental claims, with 15% of new products in France, and one in 10 in Germany, featuring such claims.

Sustainable claims play a strong role

Looking at the European frozen food market in particular, ethical and environmental claims have a strong role to play on-pack, with environmentally friendly package claims found on 11% of frozen food product launches, and environmentally friendly product claims featured on 5% in 2012. This is compared to the European chilled food market, where the ‘environmentally friendly package’ claim is the...

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