The market of frozen pizza is projected to register CAGR of 6.5% during 2017-2026, according to a new report by Transparency Market Research (TMR). By 2026 end, it is also projected to bring in USD 25,971.0 million revenue.
“The market is also gaining popularity as it is convenient and also saves cooking time. Along with the regular pizza, the demand for specialty pizza such as dairy-free and gluten-free pizza is also increasing by the people suffering from gluten and dairy intolerance. Frozen pizza manufacturers are also capitalizing on the concept of heritage and authenticity to attract more customers. With consumer preference evolving, frozen pizza brands are moving towards innovation while offering new taste and ingredients.”
Pizza is one of the highly customizable foods eaten worldwide. However, changing consumer taste and the rise in health-conscious customers are gradually reducing demand for frozen and processed food. Meanwhile, producers are reformulating the products by reducing excess sodium and preservatives. Key players are also introducing new pizza variants made using organic ingredients. Frozen pizza producers have started using high-quality, gourmet topping. Non-traditional sauces such as spicy, barbeque, white sauce, pesto sauce, etc. are being used on a large scale.
