Frozen fish ranks 10 in the top 10 fastest growing grocery categories in the UK, according to a report from Nielsen.
The actual growth for the frozen fish category was of 4,4% compared to the previous year, meaning an increase of GPB28,4m.
“Despite inflation and rising prices, shoppers still want to treat themselves with good quality and healthier food while indulging and enjoying themselves by drinking and dining more at home. We can see this in the increasing popularity of “big nights in,” illustrated by chilled ready meals being the fifth fastest-growing sector,” Nielsen said. “In the year ahead, shoppers will continue to economize on their grocery bills but they won’t compromise. They will expect both good quality food and drink – and good value for money. Product manufacturers that deliver against these expectations will be the ones flying high.”
Shoppers in the U.K. spent GPB176.4m more on fresh fruit this year than they did last year, while sales of free-from products, such as items without gluten or dairy, rose GBP146.6m.