Current consumer trends are defying stereotypes, consumption shapes and tend to be more gender-neutral in stores. This is one of the main three trends presented by Daphne Kasriel-Alexander, consumer trends consultant, Euromonitor International at the PLMA Seminars today.
Another trend of the three presented by the Euromonitor analyst includes the internet and the over-connected consumers.
“About 50% of the entire world will be online by the end of the year and people are now analyzing the flip-side and the downside of this environment, while at the same time checking for health hazards and trying to reclaim their lives in the real world, a place where retailers can accommodate them”, Daphne Kasriel-Alexander said.
The third trend on the rise is the category of spending singles, which includes the Millennial Generation. This category is self-treating, urbanely creative, have high incomes and are financially solvent.