The Polish division of Tesco was awarded with the “Salute to Excellence” Award this year at PLMA’s “World of Private Label” ceremony, for the frozen food category. The winning product is especially designed for children and is named “Breaded Cod Fillet Portions”.
Intermarche France won the Frozen Desserts category, with a Sunday Creamy Choc under the Adelie brand, a gourmet ice cream with cookies and chocolate. The French retailer also won in the Convenience category, with its La Charolais Burger Tradition beef burger, ready to eat after microwaving it for 1,5 minutes.
Overall, 43 retailers from 18 countries were selected for PLMA’s 2016 Salute to Excellence Awards for innovation in private label and more than 370 food and non-food products from 63 retailers in 23 countries were considered for the awards. Retailers from Germany and France each walked away with 14 “Salute to Excellence” Awards, the most of any country, followed by the UK with 10.
All the Award-winning food, non-food and wines were selected by panels of judges, consisting of industry experts, including chefs, masters of wine, former retailers, academics, nutritionists, journalist and packaging specialists. The food and non-food products were introduced in the past year by supermarkets, hypermarkets, drugstores and specialty retailers across Europe.
In food categories, innovation by some retailers focused on organic, natural and nutritious foods won Awards, as did products with traditional and exotic tastes. There also were ingredients, with new tastes like kale bites, beetroot, salted caramel and chia seed.