GoodLife Foods Names New CEO

GoodLife Foods

The Izico Food Group recently changed its name to GoodLife Foods. Following the rebrand, the company has announced it has appointed a new CEO.

Starting March 4, 2019, Dirk Van de Walle will be stepping into the position previously held by the Kamiel Steendijk, who will be moving to the previously vacated position of CFO after four years at the helm of the company.

Van de Walle (pictured below) has extensive experience in the industry, having previously worked at Unilever, Ter Beke, and Spader, where he held commercial, as well as general functions. He’s been a member of the Supervisory Board of GoodLife Foods (Izico) for the past three years.

“GoodLife Foods is a beautiful company that has a promising future. On the one hand, we will realize the further integration and optimization of the various acquisitions, exploit all scale opportunities and exchange and embed the complementary local knowledge present in all entities. On the other hand, the various active geographic markets still offer many opportunities with the existing but, especially with the new product developments. We see several opportunities in new markets as well,” noted Van de Walle.

As for Steedijk, he held various financial positions with Inbev, Bonduelle, and Peijnenburg. Following Van de Walle’s appointment, he now will return to the financial field.

The board of directors at the newly renamed entity is completed by Willem Smits, who has been at GoodLife Foods acting as COO since May 2018.  Smits previously worked at Kraft Heinz and Graphic Packaging International.

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