Grilled And Party Products – Coming Full Circle

Currently most ranges of frozen food ranges offer ‘Griddled’ food, with the stripes already enticingly decorating the touched-up packet photos. Familiar names are there, such as Bird’s Eye, and many supermarkets now have their own range – probably own-label from one of the major producers.

A name nudging its way into the forefront is Iceland – once always seen around in back-street areas, but today, with shoppers looking for keener prices, it has a new lease of life since the founder has stepped back into the CEO’s chair. And unlike many supermarket chains, trying to hide all Head Office activity from customers, Iceland is proud to have a section headed ‘The Boss’, with a warts-and-all biography of Malcolm Walker (it must have been written by himself, as it is so honest!).

Probably the biggest change has come thanks to the variety of pre-prepared products now available as Party food. In 1990 most pre-party preparation would have involved days and days of cooking. Now, for most people, it is a case of walking down the aisles of the local Supermarket, popping exotic ready-prepared packs in the trolley, from canapés to celebration cakes.

What do consumers want in a range of grilled and party food? How have their shopping habbits changed? For more detailed information, please click here.

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