The market for frozen bakery products has become more diversified in recent years, according to a report by Persistence Market Research. Global frozen bakery market contributes a major portion in sales of food processing market across the globe and one of its advantages is that it can be kept fresh for long periods of time.
The report shows that many of the frozen bakery specialities are showing a growth in popularity worldwide, including frozen breads, frozen pizza crust, frozen pastries, frozen cakes bread, frozen patisserie.
“Among all frozen bakery products, frozen pizza crust contributes the highest share followed by frozen bread and frozen pastries. In western countries, many people prefer to take frozen pizza as part of their daily meal. Frozen bakery market holds around 8% of total frozen food market across the globe,” the report says.
As the trend for more diverse options increases, consumers demand more product variants and sophisticated frozen bakery goods, which offer healthier options than in the past, on the background of the rising concerns for healthier eating. This is why analysts are observing a shift in consumer behavior towards healthier ingredients used in frozen bakery goods, to which the major producers, such as , Lantmannen Unibake, Alpha Baking Company Inc., Associated British Foods Plc, Aryzta AG, Bridgford Foods Corporation, Barilla Holding SPA, Cole’s Quality Foods Inc., Cargill Incorporated, Custom Foods Inc., Deiorios Frozen Dough Products, Europastry, Flowers Foods Inc., General Mills Inc., Grupo Bimbo, Kellogg Company, Maple Leaf Foods Inc., Premier Foods Plc, Pepperidge Farm, Vandemoortele and Warburtons Bakery are adhering to.
On a regional level, the market is expected to continue flourishing in developed and developing regions of the world. Increase in trade activities of frozen pizza and frozen bread in Europe, leads to rise in overall growth of frozen bakery market.
“Europe region contributes the largest market of frozen bakery across the globe. North America is estimated to be second largest market after Europe due to increase in demand for processed food and busy life-styles population. Asia Pacific is the fastest growing market for frozen bakery. The growing influence of western culture, rising middle classes with higher disposable income and changing eating habits of consumers are some of the main reason, which drive the Asia Pacific market. The growth of frozen bakery market is expected to be fastest in emerging market of Latin America and Middle East,” says the report.