UK supermarket chain Iceland has announced a new addition to its frozen food portfolio. The Slimming World Limited Edition Chips contain low amounts of fat and calories and are aimed at customers who want to eat healthier in the new year.
According to Iceland, the new frozen chips are a first even in the UK to be grilled prior to being frozen, rather than being fried. The product, which contains 104 calories and 0.3g fat per 100g serving, needs 20 minutes in the oven to be ready for consumption.
The new product will be exclusively available at Iceland stores across the nation, as well as online starting on January 21. The food retailer will sell the chunky chips in 1kg bags for £2.25 a pop. As a limited edition, the product will be available only for a short while.
Slimming World, a weight loss organization, previously launched a range of ready meals in partnership with Iceland which includes a selection of dishes from Thailand, China, and Indonesia.