Incogmeato Introduces Plant-Based Chik’n Tenders

Incogmeato™ by MorningStar Farms®, one of the leaders in plant-based poultry, have showcased a new plant-based product, Chik’n Tenders, which will be available in Original and Sweet BBQ flavors.

Compared to real chicken, Incogmeato Chik’n Tenders contain more grams of protein per serving and 27% less fat. They’re made with non-GMO soy and contain no artificial flavors, according to a press release. Incogmeato Chik’n Tenders capture the feel of tear-apart chicken tenders thanks to a finely-honed technology that creates fibers to mimic the texture of real chicken.

“Our new Incogmeato Chik’n Tenders are a game changing experience for the flexitarian chicken-loving consumer who wants to try plant-based but isn’t finding an option that stacks up to the real thing,” Sara Young, general manager, Plant-Based Proteins at Kellogg Company said. “Chik’n is a huge opportunity to recruit flexitarian eaters to the meatless category; we know plant-based chik’n household penetration is just north of 5%, leaving a huge upside worth over USD200m.”

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