Julian Metcalfe [the creative vision behind Pret-A-Manger] opened the first itsu restaurant in 1997, and since then, has gone on to open over 70 stores globally. Off the back of this success, in 2011, itsu launched itsu [grocery] to bring the much-loved, Asian-inspired food brand into supermarkets, wholesale, and online. Its restaurant-quality, new and innovative products ensure itsu [grocery] continues to remain the market leader.
itsu [grocery] has national listings across all major supermarkets. With a turnover of GBP17 million forecast in 2019, itsu [grocery] is one of the fastest growing food brands in the UK. Given this phenomenal success itsu [grocery] are broadening its horizons and now have a dedicated international sales team to open new markets across Europe.
itsu [grocery]’ s range continues to grow and develop and across all ranges, itsu celebrates premium-quality, butterfly light and nutritional products which are low in calories yet high on goodness.