Meiji Holdings have begun operations for a new ice cream factory in China, operated by Meiji Ice Cream (Guangzhou) Co., Ltd. Production at the newly constructed plant is scheduled to launch this month, when the first product sales in the South China region will also begin.
“The Meiji ice cream business in China began in 1994 when Meiji partnered with a local corporation to establish a production & sales venture in Guangzhou. As the only Japanese brand operating in China, we relied on the high quality of our products to promote sales in the South China region.
Urbanization and increases in individual income in recent years has led to annual double-digit growth for China’s ice cream market. And consumer demand for high-quality, premium products is stronger than ever. Viewing these changes in the market as a prime opportunity, in 2012 we established Meiji Ice Cream Guangzhou. Our goal is to develop and deliver high-quality ice cream that satisfies the tastes of the Chinese consumers”, said company representatives in a statement.
The company will aim to achieve net sales of 500 million yuan (approx. ¥10 billion) by 2020.