Lamb Weston in the U.S. has unveiled the new Waffled Hash Browns – said to be a twist on a classic comfort item. The product offers a novel take on Belgian-style waffles and is made of Idaho shredded potatoes. The hash browns can be baked or fried before consumption.
Lamb Weston said the new Hash Browns are meant to be added to any menu as a breakfast item, a handheld snack, a sandwich carrier or as an appetizer.
“Our goal was to give our operator partners a new way to serve a crispy potato product and our new savory Waffled Hash Browns hits the mark. The Waffled Hash Browns were designed to cook up crispy in the oven, making this a quick and easy option for coffee, sandwich, bakery, and convenience stores,” said Kim Cupelli, vice president of Marketing.
Aside from the new Waffle Hash Browns, Lamb Weston’s product portfolio includes a wide range of Fries, Sweet Potato Fries and Other Potato Products like Chips, Sliced, Formed, Mashed, Dices and Shredded Hash Browns.