Lamb Weston-Meijer is launching a new fries concept, Hot2Home, which ensures fries are delivered hot and crispy to the consumer at home, every time.
Outlets who offer home-delivery have come to accept that the temperature and crispiness of fries deteriorates rapidly after an order leaves the kitchen, and that consumers never really receive the quality they deserve, the company explains. However, Hot2Home upholds outlet standards with a new type of fry and specially developed packaging that keeps fries hot and crispy for 20 minutes.
LWM commented: “Customers want hot and crispy fries with their meal and Hot2Home is the first overall solution for delivering fries with the guarantee that they stay in optimal condition for up to 20 minutes. Our research team has been listening to both our customers and their consumers and we know the size of the challenge. The team spent months developing and testing both the fries and the packaging until we knew it would ‘deliver’!
In addition, the Hot2Home packaging is fully recyclable.