Magnum Launches Ruby Mini Ice Cream in the US


Kicking off 2020, Magnum has unveiled the new Ruby Mini ice cream. According to the company, in doing so it has become the first national ice cream brand in the US to launch an ice cream featuring the new chocolate variant, Ruby.

“As the chocolatiers of ice cream, we are uniquely positioned to launch the first ice cream featuring the new chocolate variant, Ruby, We are excited to give Magnum ice cream fans another decadent ice cream and cacao pairing, creating the ultimate indulgence moment,” says Leslie Miller, director of marketing, Ice Cream North America. 

The fourth variant of chocolate (discovered in 2017), Ruby, is the first new chocolate in 80 years, following white chocolate, dark chocolate, and milk chocolate. Made with the recently discovered Ruby cocoa bean, Ruby cacao offers berry fruitiness and a unique pink color.

The cacao beans are sourced from different regions of the world and have a specific set of attributes unique to ruby. They are sourced from countries traditionally known for cacao: Ecuador, Brazil and Ivory Coast.

Magnum Ruby Minis are available in packs of six bars at select retailers now and will be available at grocery stores nationwide for a suggested retail price of USD4.99 beginning this February.

Starting January 23, Magnum Ruby Minis will be available for on-demand delivery through goPuff or via The Ice Cream Shop on Uber Eats, Postmates, Doordash, and Grubhub in New York, Los Angeles, Chicago, and Philadelphia. The rest of the country will see it available for on-demand delivery in the spring.

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