Oracle Software Promises a More Transparent Retail Supply Chain

Oracle

Oracle has recently updated its Retail Brand Compliance Management Cloud Service software which was designed to help retailers monitor the integrity of their materials and end products, to improve customer experiences and protect their brands.

The retail industry is more complex than ever. Not only are consumers looking for high-quality goods at fair prices, but they also want assurance that their purchases are safe and ethically sourced. That requires retailers to maintain transparency across their global supply chain networks.

Oracle Retail Brand Compliance was specifically created to enable retailers, restaurants, food service providers and manufacturers to source, develop, track and market products. As products are developed, the solution audits and manages all aspects of the process, creating accurate and certified labeling detail against local regulatory and industry policies. As such, brands can rapidly respond to and rectify product and industry incidents.

In 2016, a multistate listeria outbreak in the U.S. impacted several name brand grocery chains. Tainted frozen vegetables and fruits sourced from one plant were included in approximately 358 consumer products sold under 42 separate brands. Using Oracle Retail Brand Compliance, one well-known grocer was able to quickly pull SKUs, identify where impacted product was being sold and communicate with customers, mitigating the situation, and protecting its shoppers.

“Delivering on your brand promise today is as much about quality and trust as it is about cost,” said Jeff Warren, vice president of strategy and solution management, Oracle Retail. “Customers expect retailers to know everything about the items they purchase, whether this is information on availability, ingredients or the manufacturing process. They expect transparency and greater access to information, in real time. The biggest names in grocery rely on Oracle Retail Brand Compliance to meet these expectations while protecting their customers and brands.”

The new updates will allow retail supply chain professionals to be able to more easily provide transparency of product information across partners and channels with enhanced:

  • KPI dashboards that deliver key insights, business intelligence and operational reporting on supply chain and product analysis.
  • Consumer product compositions to enable in-store formulations, labeling, and digital dietary advice.
  • API integrations with key Oracle applications.

“For retailers, having full visibility across their entire supply chains is a game-changer. It can mean the difference between minutes or weeks when responding to incidents, tracking and removing contaminated food from store shelves and notifying consumers. Brand damage aside, that can mean the difference between life and death,” noted Paul Woodward, senior director of Oracle Retail supply chain solutions.

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