Oumph! Joins Forces with Real Wrap for New Range


Plant-based Scandinavian brand Oumph! is launching to a new segment in the UK thanks to a collaboration with Bristol-based Real Wrap Co.

The two have created a line of cold and hot wraps, focusing on global fusion and unique flavors including Philly-style Sourdough Hot Pocket and BBQ Sriracha Baguette.

“We are extremely excited to be working with Oumph! The demand for innovative plant-based food-to-go is growing daily, particularly with the rise of flexitarians looking to reduce meat consumption. For us, Oumph! has been the perfect meat alternative due to the amazing taste and texture, making it ideal for sandwiches and hot eats.” says Chloe Somerville, head of the brand at Real Wrap co.

The new product range includes the following:

  • Madras Oumph! Sandwich with Red Onion, Lettuce, and Mango Chutney
  • Mediterranean Oumph! Sandwich with Slow Roast Tomatoes
  • The Real Oumph! Baguette with BBQ Pulled Oumph!, Hummus and Sweet Pickled Veg
  • BBQ Sriracha Oumph! Baguette with BBQ Pulled Oumph!, Sriracha Vegan Mayonnaise and Coriander
  • Carribean Jerk Oumph! Baguette with Lettuce and Mango & Chilli Salsa
  • Indian Oumph! Sourdough Hot Pocket with Onion Bhaji and sweet Caramelised Onion Chutney
  • Oumph! ‘Philly Style’ Sourdough Hot Pocket with Jalapeno, Red Onion and Vegan Cheese
  • Indian Oumph! Sourdough Hot Pocket with Onion Bhaji and sweet Caramelised Onion Chutney

Distribution for the range starts 30 September, 2019 into over 35 universities across the UK, as well as hospitals, schools, colleges, and retail outlets.

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