Tesco Now Offering Oumph! Sticky Smokehouse

January 6, 2020

Kicking off Veganuary, Oumph! has started offering its new plant-based Sticky Smokehouse product into select Tesco stores in the UK and Ireland. Sticky Smokehouse Oumph! are rib style fillets, covered in richly flavored sticky, smoky barbeque sauce. “As we expand our plant-based offering, we are pleased to be introducing Oumph! Sticky Smokehouse to a number […]


Oumph! Joins Forces with Real Wrap for New Range

September 25, 2019

Plant-based Scandinavian brand Oumph! is launching to a new segment in the UK thanks to a collaboration with Bristol-based Real Wrap Co. The two have created a line of cold and hot wraps, focusing on global fusion and unique flavors including Philly-style Sourdough Hot Pocket and BBQ Sriracha Baguette. “We are extremely excited to be […]


Exclusive: Plant-based Trend Has Huge Potential to Keep Growing

August 29, 2019

In this exclusive interview I had with Oumph!, the Swedish brand – part of the Food for Progress company – selling plant-based meat products that are gluten- and diary-free, we talked about the blooming plant-based market, recent trends in the frozen meals category and much more. By Alexandra Arici There has been an explosion of […]


Oumph! Products Are Now Available at ASDA

July 4, 2019

Plant-based frozen food brand, Oumph! is continuing its expansion in the UK, at ASDA. Five Oumph! products are part of the initial launch: Pulled Oumph!, Kebab Spiced, The Chunk, Thyme & Garlic and The Oumph! Burger. “We are delighted to confirm our launch with ASDA, as Oumph! is the perfect choice for the increasing number […]


Oumph! Is Taking the Show Kitchen Stage at Vegan Life Live

January 18, 2019

Swedish frozen vegan food producer Oumph! recently announced it has been invited to host the show kitchen at the Vegan Life Live, which will take place at the Alexandra Palace in London between March 9 and 10. Vegan Life Live is one of the largest lifestyle shows in the UK that focuses on vegan food, […]


Tesco Launches Frozen Brand Oumph!

March 15, 2018

The frozen award-winning and plant-based brand Oumph! is now available in nearly 400 Tesco stores across the UK. Three varieties are part of the initial launch: Pulled Oumph!, Kebab Spiced and The Chunk, which is unseasoned. “We are looking forward to launching in Tesco”, says Anders Wallerman, co-founder and CEO at Food for Progress, the […]

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