Planet Based Foods, Kroger Enter Partnership

Planet Based Foods announced its first mainstream grocery distribution with Kroger. Planet Based Foods’ new vegan, gluten-free Southwest Taquitos and Original Taquitos, as well as its Green Chili Southwest Hemp Burger, are now available in the frozen aisle at 700 Kroger stores across 10 Western states, including Arizona, California, Colorado, Idaho, Illinois, Nevada, New Mexico, Oregon, Utah and Washington. Kroger is the first retailer to carry the brand’s plant-based taquitos.

With 4 grams of plant-based protein per serving, the Original and Southwest Taquitos feature Planet Based Foods’ superfood crumble with hemp as the number-one ingredient. Planet Based Foods’ products are GMO-free, soy-free and gluten-free — making them an ideal choice for shoppers who value clean ingredients, or have dietary sensitivities. Unlike other plant-based ingredients, hemp is a complete protein with all 9 essential amino acids — and is rich in fiber and omega-3 fatty acids. Planet Based Foods’ product line aims to establish hemp as a regenerative, carbon-negative ingredient with a strong nutritional profile, according to a company statement.

“We’re introducing consumers to hemp as a superfood protein by featuring our plant-based meat in craveable and familiar formats like taquitos,” said Braelyn Davis, CEO and co-founder, Planet Based Foods. “Consumers are looking for convenient, plant-based options that they can easily heat for a quick snack or meal, and we’re delivering. We’re excited to partner with Kroger to make our better-for-you, better-for-the planet hemp foods available to shoppers across the Western region. We need a new paradigm that prioritizes regenerative ingredients like hemp that restore soil health and fight climate change by storing carbon. Building Planet Based Foods into a successful, better-for-you brand is our path to demonstrate consumer demand for hemp as a nutritious, sustainable ingredient that can fuel the future of food.”