Purple Carrot Turns to the Frozen Aisle

Purple Carrot took their new 100% plant-based, single serve meals to the frozen aisle at most Whole Foods Market stores across the US.

Developed in partnership with Conagra Brands, Purple Carrot will launch four single serve meals including Plant-Based Meatball Marinara (made with Gardein Meatless Meatballs), Maple Chipotle Veggie Bowl, Sweet Corn Elote Bowl, and Fiesta Pepper Bowl (made with Gardein Beefless Ground).

“As more and more consumers are seeking to add plant-based options to their weekly routines but aren’t ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer,” Andy Levitt, Founder and CEO of Purple Carrot said.

Consumers have been able to purchase these meals starting the first week in July, with a starting price of USD5.29. “We are excited to partner with Purple Carrot on this endeavor,” said Tara Rozalowsky, VP/GM at Conagra Brands. “They have built a large, successful direct to consumer model for plant-based meal solutions and together, we plan to take that equity across the retail space, increasing the access points for flexitarians and plant-based lifestyle enthusiasts to have complete meal solutions, including frozen options that are entirely plant based, vegan and non-GMO comfort foods.”

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