Romanian Frozen Pastry Producer Rebrands Range

Romanian frozen pastry producer Panovia has succesfully finalized the rebranding process of its frozen products formerly named Ema, which, starting this month, will be known as the Morarita. The Romanian frozen pastry producer decided to make this move in order to focus more on the Morarita brand, which is its core and best known brand in the country.

The Morarita brand includes, among others, frozen dough for pies and now frozen strudels and mini pates.

“We’ve celebrated 10 years of existence on the market and we’ve renewed our promise to consumers, to offer them authentic products with the highest quality standards. By rebranding the Ema products under the Morarita umbrella we can consolidate our market share and provide to our consumers a strong brand, with a high shelf visibility,” said Sabin Martoiu, general manager with Panovia. 

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