SIA Glass Switches to Renewable Packaging

SIA Glass

Swedish ice cream band SIA Glass has recently introduced a new, renewable packaging from Arta Plast for its range. Made from paperboard Cupforma Natura by Stora Enso, the new packaging contributes to the company’s environmental sustainability by reducing the climate impact by 50% compared with the former plastic package.

“It was a challenge to find an innovative, renewable package that can help us reduce fossil-based material since we couldn’t compromise the oval form, which is an established part of our brand. It makes 94% of the brand awareness among our consumers. So, for us the form, sustainability and leakproof are the most important aspects of packaging,” said Stefan Carlsson from SIA Glass.

SIA Glass discussed their demands with the Swedish packaging manufacturer Arta Plast, which presented FiberCup as a solution that provides a low carbon footprint and functionality required. More than half of the FiberCup is renewable material, and it can be disposed of in carton recycling in Sweden. The switch to FiberCup reduces CO2 emissions of SIA Glass.

SIA Glass is part of Sweden’s oldest family-owned company, Bertek Group, with a tradition of locally produced, high-quality foods since 1569. The company aims to halve its climate footprint by 2025 and will, therefore, be reviewing its entire portfolio to reduce fossil-based material in packaging. As the first steps, SIA Glass switched its organic and lactose-free store range to a 0.65-liter bowl made of paperboard from Stora Enso.

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