News
McDonald’s Debuts Rice Bun Burger in Japan
McDonald’s in Japan launched a new burger bun made with rice, writes CNN. According to the report which cites McDonald’s Japan the new “gohan” burger offers “a new taste by […]
McDonald’s
News
McDonald’s Takes Prudent Approach to Meat Alternatives
McDonald’s is pondering whether it should delve deeper into the plant-based meat alternative segment, reports MediaPost. According to the company’s president and CEO, Steve Easterbrook, who was cited by the […]
News
Emerging “Blended Burgers” Category Has a Lot of Potential
Consumers are increasingly interested in purchasing so-called “blended burgers” – which feature half meat, half plant ingredients, reports The Hartman Group. Even though current consumer thinking around healthy, mindful eating […]
News
McDonald’s Buys Tech Startup for USD300m
McDonald’s is investing in AI. The fast food chain has agreed to acquire the Israeli start-up Dynamic Yield which will develop a way to help serve up data-driven meal choices. […]
News
McDonald’s to Improve Happy Meals
McDonald’s will make improvements to the Happy Meal menu across 120 markets, to offer more balanced meals, simplify ingredients, continue to be transparent with Happy Meal nutrition information, reinforce responsible marketing […]
News
McDonald’s to Recycle Consumer Packaging
Food chain McDonald’s has announced goals to improve its packaging and help significantly reduce waste, to positively impact the communities the company serves around the world. By 2025, 100% of […]
News
McDonald’s Ready for China Growth Strategy
McDonald’s Corporation announced the successful completion of a strategic partnership with CITIC Limited, which will operate and manage McDonald’s businesses in mainland China and Hong Kong. The transaction has obtained […]
News
McDonald’s USA President to Retire
McDonald’s Corporation has announced the retirement of U.S. President Mike Andres and the subsequent appointment of Chris Kempczinski, executive vice president of Strategy, Business Development and Innovation, to lead the […]
Markets
German Dining-Out Market: Caterers and Restaurateurs on the Upswing
Heat, The Soccer World Championship, and tourism blessed the German dining-out industry with a good turnover in 2014/2015. The sector economy was only clouded by the loss in sales of […]