McDonald’s Debuts Rice Bun Burger in Japan

January 31, 2020

McDonald’s in Japan launched a new burger bun made with rice, writes CNN. According to the report which cites McDonald’s Japan the new “gohan” burger offers “a new taste by changing the bun into a specially made rice bun while keeping the ingredients and seasoning of the classic burger”. The buns are made from homegrown […]


McDonald’s Takes Prudent Approach to Meat Alternatives

November 1, 2019

McDonald’s is pondering whether it should delve deeper into the plant-based meat alternative segment, reports MediaPost. According to the company’s president and CEO, Steve Easterbrook, who was cited by the report, investment in fresh beef is paying off, as the company continues to grow burger share. In this context, at the end of last month, […]

blended burgers

Emerging “Blended Burgers” Category Has a Lot of Potential

October 8, 2019

Consumers are increasingly interested in purchasing so-called “blended burgers” – which feature half meat, half plant ingredients, reports The Hartman Group. Even though current consumer thinking around healthy, mindful eating includes attempts to eat less red meat, the cultural love affair with burgers continues unabated. One barometer is the ongoing popularity of McDonald’s (2018 global […]


McDonald’s Buys Tech Startup for USD300m

April 3, 2019

McDonald’s is investing in AI. The fast food chain has agreed to acquire the Israeli start-up Dynamic Yield which will develop a way to help serve up data-driven meal choices. The technology developed by the AI firm can automatically change menus depending on the weather, time of day and traffic. According to a report from […]

McDonald’s to Improve Happy Meals

McDonald’s to Improve Happy Meals

February 22, 2018

McDonald’s will make improvements to the Happy Meal menu across 120 markets, to offer more balanced meals, simplify ingredients, continue to be transparent with Happy Meal nutrition information, reinforce responsible marketing to children, and leverage innovative marketing to help impact the purchase of foods and beverages that contain recommended food groups in Happy Meals, the company […]

McDonald’s to Recycle Consumer Packaging

McDonald’s to Recycle Consumer Packaging

January 18, 2018

Food chain McDonald’s has announced goals to improve its packaging and help significantly reduce waste, to positively impact the communities the company serves around the world. By 2025, 100% of McDonald’s guest packaging will come from renewable, recycled, or certified sources with a preference for Forest Stewardship Council certification, the company says. Also by 2025, […]


McDonald’s Ready for China Growth Strategy

August 31, 2017

McDonald’s Corporation announced the successful completion of a strategic partnership with CITIC Limited, which will operate and manage McDonald’s businesses in mainland China and Hong Kong. The transaction has obtained China’s regulatory approval and was completed recently, creating the largest McDonald’s franchisee outside of the United States. The sale to the new McDonald’s China franchisee […]


McDonald’s USA President to Retire

September 1, 2016

McDonald’s Corporation has announced the retirement of U.S. President Mike Andres and the subsequent appointment of Chris Kempczinski, executive vice president of Strategy, Business Development and Innovation, to lead the U.S. business effective Jan. 1, 2017. “Mike has been relentless in his commitment to building a better brand,” said McDonald’s President and CEO Steve Easterbrook. […]


German Dining-Out Market: Caterers and Restaurateurs on the Upswing

February 16, 2016

Heat, The Soccer World Championship, and tourism blessed the German dining-out industry with a good turnover in 2014/2015. The sector economy was only clouded by the loss in sales of two large franchises. However, decisive questions remain unsettled for the further development. By Dieter Mailander  It was only a small inconspicuous beef patty. Outside of […]


Frozen Potato Market: Foodservice Plays a Key Role in Eastern Europe

February 16, 2016

The Food and Agriculture Organization of the United Nations reports that the European production of potatoes in 2014 amounted to about 123 million tonnes. Eastern European countries were responsible for more than 60% of this total, with Russia, Ukraine, Poland, Belarus and Romania on the list of top 10 European producers. Nevertheless, only about 0.2% […]

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