McDonald’s Debuts Rice Bun Burger in Japan

McDonald’s in Japan launched a new burger bun made with rice, writes CNN. According to the report which cites McDonald’s Japan the new “gohan” burger offers “a new taste by changing the bun into a specially made rice bun while keeping the ingredients and seasoning of the classic burger”.

The buns are made from homegrown rice and are glazed with a savory soy sauce. The new meal option comes in three varieties including rice teriyaki, rice bacon lettuce and rice fried chicken. The burgers will be sold nationwide for a limited time as of a “Night Mac” menu that’s available from 5PM to closing times.

McDonald’s is not the alone in cashing in on the emerging rice burger bun market in Japan. For example, MOS Burger, a rival Japanese chain, has sold rice patty bun burgers for decades. The company invented its rice burger bun in 1987 and clams it is the world’s first, reports CNN.