Tesco Launches Frozen Brand Oumph!


The frozen award-winning and plant-based brand Oumph! is now available in nearly 400 Tesco stores across the UK. Three varieties are part of the initial launch: Pulled Oumph!, Kebab Spiced and The Chunk, which is unseasoned.

“We are looking forward to launching in Tesco”, says Anders Wallerman, co-founder and CEO at Food for Progress, the Swedish company behind Oumph! “Tesco is the perfect partner for us in this, not only because of their size, but also because they have already put themselves in the forefront of this category amongst the UK retailers – by for example hiring a Director of plant based innovation and a general focus on both sustainable and tasty products.

Wallerman continues: “In Scandinavia Oumph! has helped increase a flow of new consumers to try plant-based food, and we’d like for Oumph! to create the same impact in the UK”.

By adding Oumph! to its range, Tesco is continuing to respond to strong customer demand for plant-based foods. That strong demand was boosted by the launch in January of the supermarket’s Wicked Kitchen range, created by its own new director of plant-based food innovation Derek Sarno. His mission is to make sure shoppers across the UK have more plant-based food choices and highly recommended that Tesco stock Oumph!

Chef Derek Sarno comments: “We’re seeing massive demand for plant-based food and are thrilled to be unleashing the mighty flavor of plants, making eating meat-free easy and accessible like never before. When I first tried Oumph! I immediately knew it would complement our range and offer those wanting to eat more veg an epic tasting experience. Oumph! is a great addition to our already stellar line up and the start of many more things to come”.

Oumph! contains soya beans and organic herb and spice mixes. It’s free from gluten, dairy and nuts. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire. In addition it’s high in protein and fiber and a source of iron and folic acid, as well has having a low climate impact. The range has grown rapidly of the past three years, and the brand has won several prestigious awards, including both the ‘Food Product of the Year’ in both Sweden and Norway. Oumph! is also shortlisted with two products in two different categories in the FreeFrom Food Awards in the UK.

Included in the Tesco range are the following:

Oumph! The Chunk – This is unseasoned for those who like to add their own herbs, spices and creativity to a dish. The Chunk contains only soya beans, water and a little salt.

Pulled Oumph! – The top seller! Oumph! chunks in a flavourful BBQ sauce – delicious in tacos or burgers.

Oumph! Kebab Spiced – Oumph! strips seasoned with a classic kebab spice mix – just add fresh vegetables and sauces to create your own plant-based kebab.

Oumph! is sold frozen.


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