TUTTOFOOD Confirms Its International Status


The seventh edition of TUTTOFOOD has confirmed its status of an international hub and global player for the agrifood business.

82,551 operators were present, 21% of whom were foreigners from 143 countries, with 12 new entries (in particular from Central America, the Middle East and North Africa) who met the 3079 Italian and international brands present at the event.

The top 10 foreign countries of origin were, in order, the USA, Spain, France, Germany, the United Kingdom, China, Canada, the Benelux, Japan and the Russian Federation. The delegations of buyers were significant and appreciated, also thanks to the skillful profiling performed in collaboration with the ITA/ICE Agenzia.

Among the exhibitors, Gian Luca Rana, CEO Pastificio Rana, states: “We are happy to have taken part in TUTTOFOOD for the first time. The exhibition was very interesting for us: an excellent opportunity to meet our most loyal customers, but above all to create new contacts at an international level, even outside the classic perimeter of retail. In particular, to network with the foodservice and professional F&B world, where we have recently implemented new product lines.”

“The exhibition is certainly very interesting and we gained many new contacts”, adds Massimiliano Moretti, Commercial Director Agribologna, “and we also like the idea of concentrating fresh produce in a dedicated sector. Our pre-cut fruit and vegetable packaging attracted a lot of attention, designed for maximum hygiene (for example with a ziplock closure) but with a fashion-inspired design, in fact we called the line LaBag, with our campaign claim “Fruit-à- Porter”. Our latest addition is the Aromi di Miele line, 5 pre-cut fruit mixes each accompanied by a different, specially developed spiced honey”.

“TUTTOFOOD is growing and improving with each edition,” concludes Martina Brazzale, Export Sales and Marketing Brazzale, “and for us it was a very positive experience. We saw a lot of interest from international buyers in our products, we presented the relaunch of the historic Burro delle Alpi brand and we showcased Gran Moravia, a hard cheese without animal rennet, both produced with sustainable milk from a certified supply chain”.

The feedback from international buyers was also very positive. A representative of HEMA, Alibaba’s innovative store chain, explains: “For the Xian region, where the New Silk Road which will lead to Italy begins, we want to deliver a cultural as well as a commercial operation: we want to create an ideal connection supplying the stores with ever-widening ranges of outstanding Italian products, which go beyond the most popular proposals. We are very satisfied with our participation because here we have found a vast and diversified offer, which responds perfectly to this need”.

John Lettieri, Founder and President of Canada’s Hero Burgers agrees: “Ours is a quality fast-food chain that offers 100% certified natural meats. The out-of-home market in Canada favors strong flavors, including Italian. Here we were looking for innovative meat and protein foods in general, but also for typically Italian pizzas and beverages. The exhibition was impressive in terms of the quantity and quality of exhibitors and, in our quest to refine our offer, it was important for us to also be able to find small niche companies, in addition to the big brands”.

You will find more details about the show in our next print edition of Frozen Food Europe magazine.

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