Brakes, the UK’s leading foodservice supplier, has launched a new range of ‘traditional’ vegan desserts aimed at helping operators capitalize on increasing demand for vegan products out of home.
The desserts were launched following research which showed that, while consumers increasingly want vegan products, they also want familiar, nostalgic comfort food, a trend which has been driven by the COVID-19 pandemic, according to a press release.
The new range of British-made classic hot pudding desserts, including Syrup Sponge Pudding, Raspberry Jam Pudding and Sticky Toffee Pudding, has been reimagined to be suitable for vegans. The desserts are pre-cut rather than from an individual mould to achieve a more rustic, homemade appearance.
“We’ve developed a fantastic range of puddings, which taste out of this world. While we recognize the huge, and increasing, importance of the vegan sector, first and foremost our products must be at least as good as traditional alternatives. These puddings do not disappoint,” Matt Lake, Brakes’ senior Product Development manager – Innovation lead said. “The growth in vegan products has been exponential and it shows no signs of stopping. It’s important, particularly in these difficult times, that we help our customers to capitalize on as many opportunities as possible and having a range that exceeds expectations of vegans and non-vegans alike is an important part of that.”