The bakery products market size in Europe is set to grow by USD41.49m from 2021 to 2026, according to research company Technavio.
In addition, the growth momentum of the market will accelerate at a CAGR of 3.28% during the forecast period. The rising prominence of in-store bakeries in supermarkets is driving the bakery products market’s growth in Europe. However, the impact of the Russia-Ukraine conflict is challenging the bakery products market’s growth in Europe.
The bakery products market share growth in Europe by the bread and rolls segment will be significant during the forecast period. The segment primarily includes whole wheat bread, sourdough bread, rye bread, pita bread, focaccia bread, multigrain bread, white rolls, hot dog rolls, and sub rolls. Within the EU, bread consumption patterns vary greatly, but most countries consume 50 kilograms (kgs) of bread per person per year on average.
The gluten present in wheat might create several health complications such as wheat allergy and celiac disease and symptoms such as bloating, cramps, diarrhea, and sickness. Therefore, gluten-intolerant consumers are increasingly opting for bread that is made of gluten-free raw materials. As the consumers in the region are becoming more health-conscious, the increasing demand for organic and gluten-free bread and rolls is driving the growth of the market.