Bonduelle Americas Long Life Rebrands as Nortera

North American leader in canned and frozen vegetable processing Nortera launches its new brand image after 65% of Bonduelle Americas Long Life’s shares were acquired by Fonds de solidarité FTQ and Caisse de dépôt et placement du Québec on June 30. The Bonduelle Group will retain 35% of the new entity’s shares, according to a press release.

With annual sales of USD1.15bn, Nortera operates 13 processing plants in Canada and the United States, dedicated to preparing canned and frozen vegetables. In addition to producing major private labels and retail brands, Nortera also markets its own brands, including Arctic Gardens and Del Monte in Canada, and employs about 3,000 people in North America.

“The Bonduelle Group is thrilled to see the new Nortera take flight as its own independent entity, all while remaining connected to its roots. Both organizations share a common goal to create the best possible conditions for growth. We are confident NORTERA will thrive thanks to Bonduelle’s solid market knowledge and expertise in the canned and frozen food business, paired with the financial backing from the new shareholders, CDPQ and FTQ,” said Guillaume Debrosse, CEO of the Bonduelle Group.