In Germany, snacks and snack time time are the new mealtime, as not only food consumed between meals, but also the meals themselves are becoming increasingly ‘snackified’.
Reasons for snacking between meals are manifold, and are influenced by all kinds of emotions as well as social and cultural habits. Healthier snacks are in demand: the focus of diet plans is shifting from the negatives of food deprivation to the positives of nutritious, balanced snacking. Increasingly replacing regular meal times in today’s fast-paced, convenience-driven society, snacking is a major consumer trend which can be considered the future of eating. Frozen snacks increasingly play into this development as well.
Changing Habits
Increasingly replacing regular meal times in today’s fast-paced, convenience-driven society, snacking is a major consumer trend which can be considered the future of eating. Although breakfast, lunch, and dinner remain important pillars, providing a basic structure to the day, they are becoming less and less rigid in terms of timing and format, as consumers increasingly fit them around their busy lifestyles, rather than the other way around. Though snacks are commonly defined as food consumed between meals, the meals themselves are thus also being increasingly “snackified”.
Changing lifestyle habits and the subsequent disintegration of traditional meals also have a strong effect on the growing market for snacking between meals. Reasons for snacking between meals are...
