Ben & Jerry’s Launching Light Ice Cream

Ice cream Ben & Jerry’s light

Ice cream brand Ben & Jerry’s has introduced a new range of light ice cream options, in response to the growing consumer demand for healthier and fat-free indulgence products.

Ben & Jerry’s Moo-phoria varieties contain 140 to 160 calories per serving with no artificial sugar substitutes or sugar alcohols and up to 70% less fat than traditional ice cream. Varieties include Chocolate Milk & Cookies, featuring chocolate and vanilla light ice cream swirled with chocolate chip cookies; Caramel Cookie Fix, with vanilla light ice cream and shortbread cookies and salted caramel swirl; and PB Dough, featuring chocolate light ice cream with chocolate chip peanut butter cookie dough. The company said it sources organic milk and cream for the base mix for each flavor.

“Ben & Jerry’s tries to offer a little bit of something for everyone,” said Dena Wimette, senior innovation manager. “We’re excited to have an incredible new option for our fans who say they can’t be trusted with a pint of Ben & Jerry’s in their freezers.”

The products will be available in grocery stores nationwide for a suggested retail price of USD4.89 per pint.