B&G Foods Plans to Expand Green Giant’s Presence in Grocery Stores

Green Giant

B&G Foods recently announced financial results for the second quarter and first two quarters of 2019. According to the company’s report during the second quarter of 2019 net sales amounted to USD371.2m (USD388.4m in Q2 2018), while the net income was USD18.3m.

B&G Foods’ base business performance is powered by its largest brand, Green Giant. For the third consecutive quarter, both frozen and shelf-stable Green Giant drove growth. Net sales of all Green Giant products in the aggregate (including Le Sueur) increased USD8.3m, or 7.9%, in the second quarter of 2019, as compared to the second quarter of 2018

The frozen category continued its strong momentum supported by the company’s vision of making the Green Giant “the plant-based” vegetable food brand in the future and fueled by the continued success of the new products launching under its umbrella.

B&G Foods’ vision is to not only introduce new vegetable products in the traditional frozen vegetable category but to help people get more of vegetables in their diet by introducing new products made with vegetables, thus expanding the Giant’s reach across the frozen food case.

The parent company says it will be announcing their next wave of Green Giant frozen products later this year. It also shared plans to expand Green Giant’s presence throughout the entire grocery store.

Encouraged by the expanding sales, B&G also completed a realignment of a portion of our frozen distribution network moving from a center in Tennessee to one in Texas. The new Fort Worth, Texas location is closer both to customers and the company’s Green Giant manufacturing facility in Irapuato, Mexico.

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