Consolidating the Business with High Quality Equipment

Image courtesy of Heinen Freezing GmbH & Co. KG

Some of the most important manufacturers of industrial freezing equipment for the food industry have taken steps to consolidate their business, as well as to introduce new equipment and technologies on the market, in order to expand their market penetration and increase the number of partners.

One such example is German company GEA Group, one of the largest system providers for the processing of food, as well as for an extensive spectrum of processing industries, which achieved consolidated revenues in excess of EUR 5.7 bn in 2012. Active as an international technology group, the company focuses on process technology and components for demanding production processes in a diversified range of end-user markets. GEA Group generates about 70 percent of its sales in long-term growth industries in food and energy sectors and employs around 24,750 staff worldwide. Also, GEA Group is listed on the German MDAX stock index and has decided to consolidate and re-organize some of its subsidiaries in Eastern Europe.

As a consequence, the company formerly known as GEA GRASSO SRL has done business under the new name of GEA Refrigeration Romania SRL and has moved its official place of corporate business. The company now serves the food-processing industry in Romania, Hungary, and Bulgaria from offices in Cluj-Napoca (Romania), and from an additional location in Bucharest. With this new sales structure, GEA systematically continues its strategy of simplifying structures and focusing its corpo...

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