Consumers Are Seeking Out Premium Desserts – Pecan Deluxe


A new trend has emerged around cooking with baked goods, such as cake & cookie pieces, Pecan Deluxe Candy has revealed.  According to the firm, UK consumers will never give up their bakery and patisserie treat. Instead, they are reportedly looking for enhanced taste and mouthfeel, a premium eating experience treading a fine line between health and indulgence.

Recent industry reports put UK growth for bread and bakery goods, including cakes, rolls, pastries, doughnuts, bagels, baguettes, and muffins, at a steady 2.2% over the last five years, currently bringing its revenue at GBP8.3bn and supporting nearly 75,000 jobs.

Novel product developments in this category include treats themed on cookie dough such as ice cream bites, pop tarts, and cheesecakes. However, Pecan Deluxe writes that it is taking the development process one step further by creating even more unique options using pre-baked ingredients.

“Some of the products we are currently developing or trailing, both independently and with manufacturing and retail partners, include biscuit or cake pieces like red velvet in muffins & traybakes, chocolate cake pieces in pancakes, cookie pieces to replace or complement fruit in hot cross buns, sponge cake pieces in breakfast cereal, and more,” explained Liz Jones, commercial and development director. “We’re also seeing a growing demand for new additions to chilled desserts, for example, ginger cookie pieces, which provide the most deliciously intense crunch and flavor, and new inclusions for the dairy sector such as cookie and brownie pieces to add to yogurts. The only limits are our imaginations, so the opportunities are almost endless,” Jones further said.

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