Contadina Makes a Debut in the Freezer Aisle with Pizzettas

Contadina

Del Monte Foods has recently unveiled a new product under its Contadina brand, which is known for its tomato products. This time, the company is targeting the frozen aisle with the launch of the new Pizzettas.

Featuring a blend of Roma tomato sauce, real cheese and crust baked with cauliflower, these snacks offer one full serving of vegetables in every five bites. The Pizzettas can be purchased in three selections: Four Cheese, Margherita, and Garden Vegetable and all are with no artificial preservatives or flavors.

“Contadina has always provided the freshest ingredients to prepare the most satisfying Italian dishes, what better way to celebrate Contadina’s centennial with Pizzettas, than expanding the brand into a better for you, convenient snack option for today’s busy lifestyle. After months of looking at the latest food trends, better understanding of our customer needs and competitive landscape, we’re excited to offer this alternative to the traditional pizza bite with real authentic Italian flavor right in your local grocery’s freezer aisle,” said Liam Farrell, vice president of Brand Marketing for Del Monte Foods.

Kicking off in Washington D.C. in October  and then heading across the East Coast, Contadina wants to introduce Pizzettas directly to customers via its Food Truck Tour. Thus, the snacks will make their debut in select venues including local assemblies like the Baltimore Jazz Festival.

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