Dirafrost Launches New Smoothie Range


Dirafrost, a frozen fruit company known for its IQF fruit, fruit purees and Beartender range, has launched a new range changes of smoothies, to accompany the existing 11 assortments. The company created four new smoothies which do not only contain fruit, but also vegetables and add-ins like spirulina, linden extract, bee pollen and Echinacea. ‘Self-care’, ‘health’ and ‘feel good’ are the keywords of this new concept, according to Dirafrost.

In order to produce the assortment, the ingredients are packed in 150 g bags, which is exactly one portion. The content of the bag goes in the blender, add juice and blend until smooth. The convenient packaging idealizes the smoothies for foodservice and distribution. In the context of overall health, Dirafrost offers the possibility to add probiotics to the smoothie portions, so that these smoothies do not just contain vitamins and fibers, but also probiotics that contribute to a healthy digestive health and a healthy immune system.

Dirafrost FFI is specialized in frozen fruit for distribution, retail, bakery wholesale and industry. They have a broad range of IQF mono fruit and mixes, fruit purees, fruit coulis, smoothie portions and bakery specialties. The company is located in Belgium but have sales activities throughout Europe, Middle East and Asia-Pacific. Dirafrost is a part of AGRANA Fruit.

AGRANA Fruit is part of the AGRANA Group, listed on the Vienna Stock Exchange. With over 29 production facilities worldwide and sales activities in more than 80 countries, it is the leading producer for fruit preparations globally. Every year, an international network of R&D experts develop around 850 new and innovative products in close collaboration with its customers.

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