Dr. Oetker company will launch the delivery service Juit via its Berlin branch Oetker Digital. The brand sells so-called courts-boxes containing six, eight or twelve meals.
“Juit is a service that helps busy and quality-conscious people to eat easier and better in everyday life,” says the website of the offer. Juit is another brand that Dr. Oetker wants to expand its digital business.
Dishes range from Pulled Chicken BBQ with sweet potato mash to Masala vegetables with basmati rice, and include trend ingredients like quinoa. The menus are divided into high protein, vegan, vegetarian and low carb. This is Dr. Oetker on a trend-and health-conscious buyers from. The price also points to a high-earning target group. A court in a six-box costs eleven euros. If you cancel a subscription to this option, the price per court will be reduced to nine euros, according to gruenderszene.de.
The food arrives at the customers frozen, it only has to be heated in the microwave or the oven. For the difficult last mile, Juit uses a special packaging system to ensure that the dishes are frozen until 10pm on the day of delivery.
Juit is not the first push by Dr. Oetker in the delivery business. Since 2017, the beverage supplier Durstexpress has significantly expanded its activities in the Berlin area. In addition, the group had participated in the spring in the pie delivery service MeineTorte.de . Dr. Oetker pursues the goal of becoming more independent from sales in brick-and-mortar stores and opening up the online world.