Visitors to Interpack are being asked for their ideas for applications where AquaSense™, the latest label innovation from Essentra Packaging, can revolutionize packs. And every idea submitted by visitors to stand C20 in Hall 07 at Messe Düsseldorf will be in with a chance of winning an iPad Mini, at the end of the show. AquaSense™ has been designed to help maintain and control the moisture content within packs ensuring the goods do not dry out and are kept fresh – giving consumers more control than ever over the products they buy. It features a unique absorbent AquaSense™ pad which is activated by the consumer on opening the pack or tub. The pad is placed under a tap and soaks up a specific amount of water which it then releases within the pack, keeping contents fresh, controlling humidity and reducing product waste due to goods drying out. For more information, please visit www.essentrapackaging.com