European Consumer Climate Improves Significantly at the End of the Year, GfK

The latest GfK report on the European Consumer Climate, which Frozen Food Europe is publishing in its full form, shows that from September to December 2015, the consumer climate index for the European Union increased by 1.9 points to 12.2 points.

 

Consumer mood in most European countries fluctuated in the fourth quarter of 2015. At first, the dominant issue was the continuous stream of refugees from crisis regions in the Middle East and North Africa. In Germany, Austria, Denmark and Sweden, all of which are particularly popular final destinations for refugees, there was increasingly skeptical debate as to whether so many refugees could actually be successfully integrated into society. In addition, in November, the Paris attacks and subsequent terror warnings in Germany left people shocked.

 

According to the latest GfK report, it was not until the end of the year that the positive economic figures throughout Europe became more significant. Economic performance improved markedly in almost all the countries considered here. Thanks to low crude oil and energy prices as well as negligible inflation, consumers had more money in their pockets to spend on other things. Moreover, unemployment fell in the past year in almost every country, meaning that more people were in work and fewer were worried about losing their jobs. Europeans’ increasingly optimistic economic and income expectations reflected these positive trends. However, particularly in (former) crisis states, these positi...

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