Foodservice Ops Should Bank on Social Media

Millennials

As Millennials continue to lead trends in consumer habits, foodservice operators should capitalize on the visual trend through social media to reach out to this segment, says leading data and analytics company GlobalData.

Global sentiment shows that consumers are open to trying new concepts. This still holds true even for the reserved Japanese consumer; as 51% of Japanese women aged 25 to 34 prefer trying new products over experiences, according to GlobalData’s 2018 Q3 consumer survey.

The company identified two trends that will drive the future of foodservice products. These are the trends to be connected globally via social media, and the increasingly popular trend of making products specified to consumer niches.

“Millennials are increasingly aware of the fuller visual experience. They pay more attention to the visual qualities of the food that they consume and share experiences with the world on social media, including Instagram.”

Prempeh concludes: “Whether this Instagrammable food trend can fully transform the eating habits of consumers or not, what we can see is vibrant – even artificial colors – paired with natural ingredients such as spirulina becoming a key purchase driver with consumers in Asia-Pacific.”

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