Frostkrone to Showcase PL Ranges at PLMA

Frostkrone Food Group will display its extensive portfolio in the private label sector and showcase a series of new products at PLMA in Amsterdam.

The Frostkrone Food Group will once again be showcasing new finger food ideas at this year’s PLMA in Amsterdam when innovative enthusiasm meets well-founded snack expertise, a press statement reads. The finger food and snack expert has three exciting food ranges to entice trade visitors at the largest Private Label Trade Fair, in keeping with this year’s fair motto: Small Bites – Big Flavour.

“The new Flavourites range marks Frostkrone’s successful move into the future of finger food development. The new and unique food range is crafted with a special technology that makes it possible to customise products flexibly in size and weight according to the customer’s wishes. Flexibility is also very high when it comes to the choice of ingredients. “

Among the three variations that can be tested at the PLMA are the Flavourites Crispy Cream Cheese Jalapeños Pops (their crunchy coating is immediately followed by the spicy flavor of the jalapeños, blended with the creamy, smooth flavor of cream cheese), Flavourites Crispy Paprinos Cream Cheese Pops (sweet and tangy combination of red cherry peppers and creamy cream cheese), and Flavourites Crispy Jalapeños Nacho Cheese Bites (with the unique combination of spicy jalapeños and tangy nacho cheese).

Frostkrone goes chilled

These Frostkrone bestsellers are now also available as chilled convenience products for the refrigerated sector. Once again, the company group has broadened its portfolio of finger food and snacks. Visitors to the PLMA can sample Chilled Mozzarella Sticks, as well as savory Chilled Gouda Rings, and spicy Chilled Chilli Cheese Nuggets.

Crispy Veggie Snacks

“Anybody into potatoes will love the Crispy Veggie Snack range. As small and fine as they are, coated in a crispy, golden-brown coating and filled with delicious mashed potato. The ideal snack for watching series marathons, at game nights with friends or as food for nerves during gaming. Be sure to try them: Enjoy either pure and crispy as Crispy Potato Sticks or deliciously combined as Crispy Queso-Potato Balls with tasty spicy nacho cheese, Crispy Garlic Potato Balls with a core of mild cream cheese or Crispy Beetroot Bites with beetroot.” All finger food variations can be quickly prepared in the oven or deep fryer in just a few minutes until golden brown and then eaten straight away.

Extensive Expertise in Private Label

The Frostkrone Food Group has been a renowned international partner for retailers in the private label sector for many years. The group of companies with its eight locations worldwide understands what is most important when it comes to private labels. “Consumers have become increasingly more price conscious and tend to choose private label products,” explains Frédéric Dervieux, CEO of Frostkrone Food Group. “But they don’t really want to make any compromises when it comes to quality, taste and choice”.

That’s why sales and product development work hand in hand with the responsible persons from food retail and discount stores. Alongside the new, popular finger food and snack ideas, one of the Frostkrone team’s strong points is to understand what the end customers really want. “We think in a global way when developing our finger food and snack variations and respond to individual needs when it comes to providing retailers with advice on product selections and special promotions. After all, our partners are extremely diverse and so are their customers.”Frédéric Dervieux adds.
A well-coordinated variety of products and well-balanced promotions throughout the year keep consumers coming back to the freezer or the refrigerated counter and encourage them to reach for something new.

“One of our many fortes is the very comprehensive finger food and snack assortment for both the frozen food section and the refrigerated counter. We are also a very flexible company and can respond very quickly to our customers’ requirements,” says Frédéric Dervieux.

Find out more at: https://frostkrone-foodgroup.com/